What We Do
Everything! We do it all. We work with our clients to set a highly efficient marketing budget and from there we get busy analyzing, planning, implementing, and evaluating the agreed-upon plan from start to finish. Our clients are involved as much or as little as they want to be. We are extremely hands-on with every partnership. As owners of Progressive Media, Inc. we care about your business as if it were our own. We keep our overhead low and pass the savings on to our clients without sacrificing quality. We have worked with some of the most talented leaders in the industry and have learned all the tricks of the trade. Our work has been recognized nationally, winning awards at marketing conferences across the country.
Please contact us to learn how we can help implement a targeted, effective campaign for your business.
A brand’s presence on television creates credibility. Television exposes that brand to a wide and targeted audience. Television advertising drives all other promotions. Viewers may be using multiple devices while they watch television, but they are far from being disengaged with the content. Television combines sight and sound and fosters emotion and empathy. Investing in television increases effectiveness by 40%, making it the most effective medium. Television advertising is available on multiple platforms such as Broadcast, OTT, and Cable.
Radio advertising is a marketing strategy using traditional stations, satellite, and internet radio. Advertisers can direct their message to specific demographics, psychographics, geographic areas, and around events and genres in a market. Radio advertisements are tailored to specific times of day to ensure you’re reaching your desired audience at precisely the right time. Radio offers affordability, wide reach, target audience selectivity, and timely message delivery.
Billboard advertising is a process of using large-scale print and digital advertising boards to promote a brand, offering or a campaign. Billboards can never be ignored, hidden, turned off, or thrown away. Billboards are huge and eye-catching. Billboards provide an incentive for impulse purchases. Billboards ensure brand exposure and brand recall. Billboards appeal to all ages and have a high return on investment. Billboards provide great repeat exposure as most travelers have regular routes. They see your ad at least twice a day five or more days each week.
Print advertising is a form of advertising that uses physically printed media to reach potential customers. The two most common print media are newspapers and magazines but print media also includes transit posters, yellow pages, mailers, and direct mail. Print marketing garners a genuine interest in your company without using disruptive techniques. Information is easier to comprehend when delivered through printed material. The physical format of a newspaper or magazine must be handled, creating a sensory experience with a reader.
Digital advertising is a targeted, data-driven advertising strategy for reaching consumers in every stage of the buying funnel and moving them from one stage of the buying funnel to the next. Like traditional advertising, it promotes your business, products, and services to generate brand awareness, sales, and more, but unlike traditional advertising, it comes with a massive amount of data. You can track the performance of your campaigns in real-time, you can learn about the demographics, interests, and habits of the people viewing and interacting with your ads. 82% of consumers conduct research online, making digital marketing one of the most powerful forms of marketing.
Multi-media production is any sort of production that uses imagery and any combination of text, audio, and graphics to tell a story. Production is the creation of television, radio, billboard, newspaper, magazine, direct mail, or digital ads. We will help you create the most effective message to sell your product, service, or idea garnering the highest return on your investment. Advertising should deliver a message that has impact, engagement, relevance, and retention on a target group of individuals. The message is effective if it is noticed, viewed, understood, and creates an action!